You have a passion.
You have ideas.
You want to reach people.
You want the freedom that being a business owner brings.
You're excited, but overwhelmed.
You don't know what to spend your limited time on.
You are hustling but not seeing the growth you want.
Or you don't even know where to start.
You want financial freedom. You want more time with your famly.
But how do you actually do this, all while managing home and family and life??
I'll walk you through exactly what to do to get your business set up with a solid foundation and then grow it so that you can create the impact and revenue you dream of.
Starting and running a business can be overwhelming. I've been there, and I got to the other side.
I took a $50 Craigslist laptop and turned it into a multimillion dollar business.
I learned the mistakes and tricks. I've walked the road.
I'm going to tell you what you need to know, what you need to do, and walk you through the simplest, easiest way to start and grow your business.
Startup School is designed to carry you for years, not just start.
This program is PACKED with everything you need to know.
The first few sections of of the curriculum are full of masterclass-style video trainings and additional helpful resources and tutorials that will help you get super clear on your business idea, customer, and content, all while setting up the things you need to have in place to start creating impact and revenue.
- Get clear on your “why”, your key motivation for starting a business
- Niche down to exactly what you’ll do and how you’ll help your customers
- Identify your “avatar” so you can connect with what your customers want
- Establish your visual brand so you can have a consistent presence online
- Create a home page and about page on your website that will draw your audience in
- Create free content that’ll provide value and lead people to wanting your paid content
- Choose a type of queen content and create consistently
- Become a content creating machine with the Repurposing Mastery Plan
- Create landing pages and lead magnets that will grow your email list
- Develop a nurture sequence that helps you connect with new members of your community
- Grow your social media accounts through providing consistent value in a way that feels easy
- Ways to batch and streamline your content creation
- Grow an active, connected community online in just 10 minutes a day.
- Pre-sell a course or service so you can bring in revenue while you’re creating
- Outline and host a webinar that will convert without complicated formulas or rules
- Learn when it’s time to hire an assistant and what to delegate
- Use Instagram successfully without worrying about the algorithm
- Get my platform recommendations
- Watch tutorials created by my COO for Leadpages and ConvertKit
- Get my proven-to-convert email sequences to use as templates
- Overcome mindset blocks about selling and money
From there, I'll help you GROW your business while also being able to sit on the floor and play with your kids if you want to.
There are sections of in-depth trainings, divided topically, so you can hop around to whatever area you want to focus on. I've also brought in some experts to give you loads of insight, perspective shifts, and strategy.
- Money Mindset
- Social Media
- Press and Visibility
- Setting Goals + Planning In Your Business
I want to work with women who are done waiting and are ready to make it happen.
Allie Casazza is the host of The Purpose Show - a top-rated podcast - and the creator of online courses that have earned her international attention for her fresh, practical lifestyle strategies for moms.
Known as 'The Life Minimalist', she encourages and inspires women to pursue abundant life by creating space for what matters most.
Allie and her husband, Brian, live with their four young children in Southern California.